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[来源:www.bdhengxin.com.cn] [日期:18-12-28]

网站策划是根据企业主营业务以及建设需求,对网站的整体定位,包括网站目标定位、形象定位、功能模块、网站结构设计、目标访客定位等做出的一个整体方案。网站策划的质量直接关系着网站建设是否成功。 Site planning is according to the main business of the enterprise and construction requirements, the overall positioning of the web site, including site target positioning, image positioning, function module, the structure of the website design positioning, target visitors to make an overall plan. The quality of website planning is directly related to the success of website construction.   那么什么是营销型网站呢? So what is a marketing website?   营销型网站是以营销为主,并且以搜索引擎优化排名、用户良好的体验为标准,能够更好的把访客转化成准客户或客户的网站。 Marketing type site is give priority to, and to search engine optimization ranking, good user experience for the standard, will be better able to convert visitors to prospective clients or customers of the website.   网站定位是网站建设的最重要的环节,如定位错误,导致设计不合理,各个环节出现致命的错误。总之,定位错了,一步错步步错。营销型网站定位以营销为出发点,以盈利为目的,这是企业建站的宗旨。 Website localization is the most important link in website construction, such as locating errors, leading to unreasonable design, and fatal errors in every link. All in all, it's wrong to be wrong. The marketing website locates to the marketing as the starting point, with the purpose of profit, this is the tenet of the enterprise building station.   营销型网站定位的四大方面 The four main areas of marketing website positioning   一、盈利模式和目标客户定位 1, profitability and target customer orientation   企业是以盈利为目的,企业没有利润,就不会有发展。万创网建议:可根据公司的业务模式,确定客户群体,这样帮助中小企业在竞争日益激烈的市场环境中稳健经营,快速发展。 Business is profit for the purpose, the enterprise does not have profit, will not have development. Wan gen suggestion: according to the company's business model, to determine customer group, so help small and medium-sized enterprises in the increasingly competitive market environment, stable operation, rapid development.   二、核心产品和竞争力定位 Second, the core product and the competitive position   分析自己产品的的竞争优势,把优势提炼出来,并运用到网站中和营销之中去。 Analyze the competitive advantage of your product, refine it, and apply it to the website and marketing.   三、品牌建立和差异化定位 Brand building and differentiating position   市场竞争真是一个神奇的魔法棒,每天都有你意想不到的事情都在发生。比如,汽车行业,有几万的汽车到几千万的汽车,为什么会相差这么大呢?正是因为不同品牌定位和打造品牌差异化所在。 Market competition is a magic wand. Every day something unexpected happens. The car industry, for example, has tens of thousands of cars to tens of millions of cars. Why is it so different? It is because of different brand positioning and building brand differentiation.   四、要目标关键词定位 4, target keywords   关键词的定位是网站定位最后一个阶段,也是定位的输出结果。前期的调研工作关系到网站关键词的定位,以及后期运营计划的筹备和执行。 The keywords are positioned as the final stage of the site and the output of the location. The research work in the early stage is related to the positioning of the website keywords and the preparation and execution of the late operation plan.   竞争对手的分析 Competitor analysis   分析竞争对手的目的:让网站在搜索引擎里有更好的表现,获得更的排名。 Analyze your competitors' goals: make your site better in the search engine and get a better ranking.   分析竞争对手的优点和缺点,做到知己知彼百战不殆。可以从:关键词分析、用户体验、链接策略(内链、外链)、网站文案内容、网站历史数据(域名年龄)、指标数据(BR、PR、IP)、网站收录数量来观察。 Analyze the strengths and weaknesses of your competitors. From: keyword analysis, user experience, link policy (within the chain, outside the chain), document content, site historical data (domain name age), index data (BR, PR, IP), web site included the number to observe.

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